Ventana is uniquely capable of developing and communicating these new food choices in the context of general health and nutrition education highlighted by on research and product development.

The need for natural healthy products that address the growing overweight and diabetic general populations is reflected in the following table:

The U.S., and particularly the Latino segment, is facing an ever-increasing obesity and diabetes problem.  Experts agree that the diabetic problems are often traced to the over weight condition of the patient.

The U.S. Surgeon General has declared that obesity has replaced smoking as the leading health risk to Americans—and it is a worldwide epidemic. 

“Food Technology” (April 2003) highlights Ventana weight loss opportunities:
Health-motivated diet segment
Need for products directed at children (only 1 of 3 teens is satisfied with their weight)
Timing is right for a new generation of low-/high-micro and macronutrient products aimed at
weight loss
Amount of weight needed to be lost is the highest in history

Ventana’s long-term objectives are to develop a series of products and services in support of the “Window on Health”—a lifestyle of health and sustainability for the Latino population. 

 

Erythritol: A new All-Natural and Noncaloric Bulk Sweetener - VIEW
Effects of Oral Administration of Erythritol on Patients with Diabetes - VIEW
Erythritol: A Review of Biological and Toxicological Studies - VIEW
Erythritol: An Interpretive Summary of Biochemical, Metabolic, Toxicological and
    Clinical Data - VIEW
Gastrointestinal Response and Plasma and Urine Determinations in Human
    Subjects Given Erythritol - VIEW
Plasma and Urine Kinetics of Erythritol after Oral Ingestion by Healthy
    Humans - VIEW
Tolerance to Subchronic, High-Dose Ingestion of Erythritol in Human
    Volunteers - VIEW