The Foundation - Lifestyle Initiative For Education (LIFE)

“In the transient world of product brand and development the singular theme of our modern era, is the significant impact of cultural awareness.  From a academic platform culture is defined as a complex set of values, ideas, attitudes, and other meaningful symbols created by (human beings) to shape human behavior and the artifacts of that behavior as they are transmitted from one generation to the next"
Alfred L.  Krober

A portion of Ventana’s net revenues are designated to a 501 (c) (3) Foundation for Research and Education. The LIFE foundation is an origination whose members share a commitment to achieve healthful solutions for the community through education and social responsibility. LIFE will focus on educating the public as to the healthful alternatives and lifestyle options. LIFE seeks to stem the rising tide of obesity related health problems by establishing on going research and educational curriculum.

The fundamental principles of the LIFE foundation are:

To set the stage for the unwavering commitment to the education and understanding of the one of greatest killers in the U.S. community.
To acknowledge that healthy living is a right for all peoples regardless of culture.
To acknowledge the depth and texture of the world from a healthy living perspective.
To acknowledge that the attitude of food and beverage consumption have changed.
To acknowledge that the on-going health risk related to eating and consuming the wrong food can be based on cultural pre-disposition.  At present, the Untied States is confronted by an explosion of ready-to-eat foods that seek to exploit this health dilemma despite the landscape.  These common themes emerge and form the basic principles and responsibilities to guide the LIFE foundation.